Backstory: LinkedIn prompted me to contribute to this topic, and then I ran out of characters in my contribution. So I thought, why not make this a more elaborate post, especially as these are things you wouldn’t find in marketing books?

📣 Outside the obvious (defining social media objectives, aligning platform to content and brand, creating periodic content calendars, etc.), here are a few other tips to guide multiple brands’ account management on social media.

Double-check your page profile before hitting ‘post’.

👀 Always double-check your profile before hitting ‘post’. The most common mistake social media managers make is posting content for Brand Taiwo on Brand B’s page. Or even erroneously publishing brand content on their personal accounts. In high-pressure work environments, and especially with the intensity of launching new campaigns, switching between multiple social brand pages and getting it right every time is a big win.

Use a language device or business register in your social content.

🏷 Use a language device or business register in your social content. While this could help you score cool points with your brand or marketing managers, it is also a smart trick to ensure (read: self-check) that you are posting the right content on the right brand page. Say you manage three (3) brand accounts within three (3) industries on social media i.e. construction, food, and software. Using registers within each industry in your social content could help you recognize in a quick scan when you are about to post food content on a construction page.

Check that your content is still relevant, up until the post goes live.

✅ Do a relevance check, at least, up until the post goes live. While scheduling posts can be an efficient way to multitask and manage multiple brand platforms, twenty-four (24) hours is a long time in the Brand world.

Watch the news.

🔬 Considering content calendars are prepared months, weeks, or days before the publish date, ever so often, your content could become outdated, or worse, insensitive by the time the content gets out. Imagine a catastrophic incident happening between the time you scheduled a post and when it gets published, and maybe that’s when you took a break or missed the news. It could take years of consistent brand and PR efforts to correct.