Becoming Canadian

Dear Reader, It's been what...6 months since my last post here? So much has happened in those months. Too much has happened in those months. Most importantly, I've had to sit with some interesting questions I still do not have answers to. I do have a lot of clarity, about what I want out of … Continue reading Becoming Canadian

How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective

One of the first lessons in marketing is that the external environment dictates business strategy. The PESTLE analysis explains how the macro-environment can affect your organization and how to better position it for change in those fragile times. Right now, one of the biggest external shifts for Canadian businesses is the impact of the trade … Continue reading How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective