When Omoye was moving to Canada just under a year ago, she'd heard everything about relationships. "Men were scarce abroad", they'd said. "Guard your status and don't tell anyone except your HR about it", they'd said. There were so many Instagram posts saying the same thing. Men warning other men about girls abroad. Women warning … Continue reading With Love from Toronto
Author: Taiwo Odumala
How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective
One of the first lessons in marketing is that the external environment dictates business strategy. The PESTLE analysis explains how the macro-environment can affect your organization and how to better position it for change in those fragile times. Right now, one of the biggest external shifts for Canadian businesses is the impact of the trade … Continue reading How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective
Emerging Consumer Trends: How to Earn Consumer Trust More Authentically
"How do you make Zobo?", asked my 5-year-old nephew as his curiosity once again got the better of him. This was last weekend when he (5) and my niece (1) visited for a few hours while I tried to answer all their questions. 5 had suggested some cartoons he'd like to watch and was negotiating … Continue reading Emerging Consumer Trends: How to Earn Consumer Trust More Authentically
Managing Social Media Criticism; A Short Guide for Brands
Social media criticism can escalate rapidly, often initiated by a customer's negative experience with a brand. Brands should respond calmly and empathetically, avoiding defensive tactics. Personalizing solutions is crucial to regain trust, especially among younger consumers. After addressing the issue, brands must analyze the situation to prevent future occurrences and improve.
making home a long way from home
One of the things I want to share this year is immigrant stories—the stories of those humans who left their homes miles and miles away for a new start, to build a dream or to give their kids a chance at better. The ones who came with suitcases and took the biggest risks of their … Continue reading making home a long way from home
Taiwo Odumala's Blog 