Recently, I developed a 12-week digital marketing course for someone who was interested in taking their business online, and wanted to learn digital marketing in order to be successful online. In designing the training material, I realized that it would be an injustice to jump right into the digital tools (social media, email, and Google … Continue reading Pricing as a Marketing Strategy – What You Need to Know when Pricing Your Product
Author: Taiwo Odumala
Is Metrics-focused Approaches Killing Marketing Awareness?
In this piece, I share an end-to-end perspective on how my moving client side gave me the opportunity to observe data-driven impacts on brands. I use this piece to call for a return to customer-oriented marketing practices over metrics-focused approaches, emphasizing the importance of human connections in driving immediate and long-term success for brands.
a penny for the tides
Mo níní Mo níní Mo dèjì Mo dèjì Ode to the fairy, calm and fiery... fly fly step step... counting legs, changing paths, playing parts one journey many walked different and familiar life life... merging one missing. flailing. kicking. building. making. growing. knowing Mo b'árúgbó kan lódò Mo ní ó bùnmí lómi mu... tornado raging … Continue reading a penny for the tides
Measuring Return on Awareness in the Age of Data and Ad Performance
Today's marketing is becoming more and more sales focused. Gone are days when advertising above the line is simply messaging with call to action to 'look out for us in a store near you' or 'call our number to learn more' and below-the-line activities have gone beyond event sponsorships and brand gifting as rewards for … Continue reading Measuring Return on Awareness in the Age of Data and Ad Performance
On Langholm Road
The day had started with music lulling me gently awake. Those were my best mornings - the ones that start with music. They usher in the day with the right energy. Simi's "By You" was playing off my bluetooth speakers. It reminded me of the days when love was a perfect fairytale. Days when there … Continue reading On Langholm Road
Taiwo Odumala's Blog 