The day had started with music lulling me gently awake. Those were my best mornings - the ones that start with music. They usher in the day with the right energy. Simi's "By You" was playing off my bluetooth speakers. It reminded me of the days when love was a perfect fairytale. Days when there … Continue reading On Langholm Road
Author: Taiwo Odumala
Designing Brands: True To Self and Character.
Building a brand is about "many meaningful small gestures." With this post, I talk about designing brands meaningfully and for longevity. I also draw a parallel to behaviour and consistency - a key for lasting brands. Enjoy and have a good week!
Of new found places and distant lands.
I started this post with the thought: What to write about when you don't know what to write about. The question is not what to write about, it's where to begin. So I did what many writers would do, write, sometimes without a destination. My mind has been in a lot of interesting places lately, … Continue reading Of new found places and distant lands.
Designing a brand from scratch – things marketing books may not tell you
The year was 2015. Maybe 2016. I wrote in a sheet of paper at my then advertising agency that I was going to be the chief marketing officer, EMEA for a multinational. Sometime in October 2021, I started a new role as a brand, marketing and communications lead for a UK food brand launching soon … Continue reading Designing a brand from scratch – things marketing books may not tell you
Occasion-Based Marketing: A Growing Trend
Before now, it's easy to think of occasions as special events. Perhaps, anniversaries that happen once in few months - a public holiday or a commemorative date. Or those moments that have us playing dress up. Like dinners, brunch, birthdays, anniversaries and special dates. In today's world and in the food and beverage category, occasions … Continue reading Occasion-Based Marketing: A Growing Trend
Taiwo Odumala's Blog 