Building a brand is about "many meaningful small gestures." With this post, I talk about designing brands meaningfully and for longevity. I also draw a parallel to behaviour and consistency - a key for lasting brands. Enjoy and have a good week!
Author: Taiwo Odumala
Of new found places and distant lands.
I started this post with the thought: What to write about when you don't know what to write about. The question is not what to write about, it's where to begin. So I did what many writers would do, write, sometimes without a destination. My mind has been in a lot of interesting places lately, … Continue reading Of new found places and distant lands.
Designing a brand from scratch – things marketing books may not tell you
The year was 2015. Maybe 2016. I wrote in a sheet of paper at my then advertising agency that I was going to be the chief marketing officer, EMEA for a multinational. Sometime in October 2021, I started a new role as a brand, marketing and communications lead for a UK food brand launching soon … Continue reading Designing a brand from scratch – things marketing books may not tell you
Occasion-Based Marketing: A Growing Trend
Before now, it's easy to think of occasions as special events. Perhaps, anniversaries that happen once in few months - a public holiday or a commemorative date. Or those moments that have us playing dress up. Like dinners, brunch, birthdays, anniversaries and special dates. In today's world and in the food and beverage category, occasions … Continue reading Occasion-Based Marketing: A Growing Trend
yours digitally, Nigerian youth.
"yours digitally, Nigerian youth" speaks from the perspective of a young Nigerian on realities around a social media ban and life in Africa's most populous country.
Taiwo Odumala's Blog 