In recent years, advertisers have turned to entertainment and social media in unlocking the best of marketing communications. Pepsi got the World Okurrr with Cardi B. Doritos staged a rap challenge between Morgan Freeman and Peter Dinklage – two unlikely rappers. Anthony Joshua fought himself for Under Armour. Guinness served us the first black undercover … Continue reading Driving Imagination in Marketing
Author: Taiwo Odumala
The Greatest Story Ever Written
This is a story no one could have thought about in their wildest imagination. The best part of this, Nigerians are living this fiction. Read here!
Parting Gift
Parting Gift tells the story of youth. Maybe you've been there or you know someone who has or maybe you can't relate, this is a story told simply.
Your Highness
This is a short fiction about Lagos and some of the things that drive the thriving city. Things like parties. It's a city with no limits except the one you place on yourself.
open road
Open Road is about creating content and possibilities that abound when you stay borderless.
Taiwo Odumala's Blog 