One of the first lessons in marketing is that the external environment dictates business strategy. The PESTLE analysis explains how the macro-environment can affect your organization and how to better position it for change in those fragile times. Right now, one of the biggest external shifts for Canadian businesses is the impact of the trade … Continue reading How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective
Free writing
making home a long way from home
One of the things I want to share this year is immigrant stories—the stories of those humans who left their homes miles and miles away for a new start, to build a dream or to give their kids a chance at better. The ones who came with suitcases and took the biggest risks of their … Continue reading making home a long way from home
Much ado about…books
The first time I visited a proper library was at my alma mater, Lagos State University, Ojo, in my first year of study as a student of English Literature. A few hours later, I was covered in hives. My face, hands, and ears got so large and itchy, that my eyes barely opened. Thankfully it … Continue reading Much ado about…books
something about the shower
There is something about the shower. I've heard people say they want to soak in a bath. Covered in flowers, scented candles lighting the bathroom. Some noise in the background to set the right mood, and a book in hand. I think they've just never found the magic of the shower. The shower is for … Continue reading something about the shower
Of new found places and distant lands.
I started this post with the thought: What to write about when you don't know what to write about. The question is not what to write about, it's where to begin. So I did what many writers would do, write, sometimes without a destination. My mind has been in a lot of interesting places lately, … Continue reading Of new found places and distant lands.
Taiwo Odumala's Blog 