In this piece, I share an end-to-end perspective on how my moving client side gave me the opportunity to observe data-driven impacts on brands. I use this piece to call for a return to customer-oriented marketing practices over metrics-focused approaches, emphasizing the importance of human connections in driving immediate and long-term success for brands.
Opinion
Designing Brands: True To Self and Character.
Building a brand is about "many meaningful small gestures." With this post, I talk about designing brands meaningfully and for longevity. I also draw a parallel to behaviour and consistency - a key for lasting brands. Enjoy and have a good week!
Of new found places and distant lands.
I started this post with the thought: What to write about when you don't know what to write about. The question is not what to write about, it's where to begin. So I did what many writers would do, write, sometimes without a destination. My mind has been in a lot of interesting places lately, … Continue reading Of new found places and distant lands.
yours digitally, Nigerian youth.
"yours digitally, Nigerian youth" speaks from the perspective of a young Nigerian on realities around a social media ban and life in Africa's most populous country.
Wahala Be Like Bicycle and an Emerging Creator Culture
Brands once dictated things, things like consumer trends, purchase behaviours, social culture, even digital speak among other things through comms. More recently and in the year 2020, consumers, creators, entertainers and skit makers have taken charge, leading, identifying and dictating the roles that brands should and must play regardless of whether they align with the … Continue reading Wahala Be Like Bicycle and an Emerging Creator Culture