One of the first lessons in marketing is that the external environment dictates business strategy. The PESTLE analysis explains how the macro-environment can affect your organization and how to better position it for change in those fragile times. Right now, one of the biggest external shifts for Canadian businesses is the impact of the trade … Continue reading How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective
Out there
Managing Social Media Criticism; A Short Guide for Brands
Social media criticism can escalate rapidly, often initiated by a customer's negative experience with a brand. Brands should respond calmly and empathetically, avoiding defensive tactics. Personalizing solutions is crucial to regain trust, especially among younger consumers. After addressing the issue, brands must analyze the situation to prevent future occurrences and improve.
making home a long way from home
One of the things I want to share this year is immigrant stories—the stories of those humans who left their homes miles and miles away for a new start, to build a dream or to give their kids a chance at better. The ones who came with suitcases and took the biggest risks of their … Continue reading making home a long way from home
Managing Multiple Brand Accounts On Social Media
Managing Multiple Brand Accounts on Social Media. Backstory: LinkedIn prompted me to contribute to this topic, and then I ran out of characters in my contribution. So I thought, why not make this a more elaborate post, especially as these are things you wouldn't find in marketing books? 📣 Outside the obvious (defining social media … Continue reading Managing Multiple Brand Accounts On Social Media
Is Metrics-focused Approaches Killing Marketing Awareness?
In this piece, I share an end-to-end perspective on how my moving client side gave me the opportunity to observe data-driven impacts on brands. I use this piece to call for a return to customer-oriented marketing practices over metrics-focused approaches, emphasizing the importance of human connections in driving immediate and long-term success for brands.
Taiwo Odumala's Blog 