The year was 2015. Maybe 2016. I wrote in a sheet of paper at my then advertising agency that I was going to be the chief marketing officer, EMEA for a multinational. Sometime in October 2021, I started a new role as a brand, marketing and communications lead for a UK food brand launching soon … Continue reading Designing a brand from scratch – things marketing books may not tell you
Advertising
Occasion-Based Marketing: A Growing Trend
Before now, it's easy to think of occasions as special events. Perhaps, anniversaries that happen once in few months - a public holiday or a commemorative date. Or those moments that have us playing dress up. Like dinners, brunch, birthdays, anniversaries and special dates. In today's world and in the food and beverage category, occasions … Continue reading Occasion-Based Marketing: A Growing Trend
yours digitally, Nigerian youth.
"yours digitally, Nigerian youth" speaks from the perspective of a young Nigerian on realities around a social media ban and life in Africa's most populous country.
Privacy, Consent and Social Media
Privacy and consent have always been grey areas especially on social media. How do creators then navigate the landmines while still creating engaging content? Find out here.
Wahala Be Like Bicycle and an Emerging Creator Culture
Brands once dictated things, things like consumer trends, purchase behaviours, social culture, even digital speak among other things through comms. More recently and in the year 2020, consumers, creators, entertainers and skit makers have taken charge, leading, identifying and dictating the roles that brands should and must play regardless of whether they align with the … Continue reading Wahala Be Like Bicycle and an Emerging Creator Culture
Taiwo Odumala's Blog 