One of the first lessons in marketing is that the external environment dictates business strategy. The PESTLE analysis explains how the macro-environment can affect your organization and how to better position it for change in those fragile times. Right now, one of the biggest external shifts for Canadian businesses is the impact of the trade … Continue reading How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective
Social media & digital marketing
Managing Social Media Criticism; A Short Guide for Brands
Social media criticism can escalate rapidly, often initiated by a customer's negative experience with a brand. Brands should respond calmly and empathetically, avoiding defensive tactics. Personalizing solutions is crucial to regain trust, especially among younger consumers. After addressing the issue, brands must analyze the situation to prevent future occurrences and improve.
Managing Multiple Brand Accounts On Social Media
Managing Multiple Brand Accounts on Social Media. Backstory: LinkedIn prompted me to contribute to this topic, and then I ran out of characters in my contribution. So I thought, why not make this a more elaborate post, especially as these are things you wouldn't find in marketing books? 📣 Outside the obvious (defining social media … Continue reading Managing Multiple Brand Accounts On Social Media
Measuring Return on Awareness in the Age of Data and Ad Performance
Today's marketing is becoming more and more sales focused. Gone are days when advertising above the line is simply messaging with call to action to 'look out for us in a store near you' or 'call our number to learn more' and below-the-line activities have gone beyond event sponsorships and brand gifting as rewards for … Continue reading Measuring Return on Awareness in the Age of Data and Ad Performance
Designing a brand from scratch – things marketing books may not tell you
The year was 2015. Maybe 2016. I wrote in a sheet of paper at my then advertising agency that I was going to be the chief marketing officer, EMEA for a multinational. Sometime in October 2021, I started a new role as a brand, marketing and communications lead for a UK food brand launching soon … Continue reading Designing a brand from scratch – things marketing books may not tell you
Taiwo Odumala's Blog 