Today's marketing is becoming more and more sales focused. Gone are days when advertising above the line is simply messaging with call to action to 'look out for us in a store near you' or 'call our number to learn more' and below-the-line activities have gone beyond event sponsorships and brand gifting as rewards for … Continue reading Measuring Return on Awareness in the Age of Data and Ad Performance
Out there
Designing a brand from scratch – things marketing books may not tell you
The year was 2015. Maybe 2016. I wrote in a sheet of paper at my then advertising agency that I was going to be the chief marketing officer, EMEA for a multinational. Sometime in October 2021, I started a new role as a brand, marketing and communications lead for a UK food brand launching soon … Continue reading Designing a brand from scratch – things marketing books may not tell you
Occasion-Based Marketing: A Growing Trend
Before now, it's easy to think of occasions as special events. Perhaps, anniversaries that happen once in few months - a public holiday or a commemorative date. Or those moments that have us playing dress up. Like dinners, brunch, birthdays, anniversaries and special dates. In today's world and in the food and beverage category, occasions … Continue reading Occasion-Based Marketing: A Growing Trend
yours digitally, Nigerian youth.
"yours digitally, Nigerian youth" speaks from the perspective of a young Nigerian on realities around a social media ban and life in Africa's most populous country.
Privacy, Consent and Social Media
Privacy and consent have always been grey areas especially on social media. How do creators then navigate the landmines while still creating engaging content? Find out here.
Taiwo Odumala's Blog 