In recent years, advertisers have turned to entertainment and social media in unlocking the best of marketing communications. Pepsi got the World Okurrr with Cardi B. Doritos staged a rap challenge between Morgan Freeman and Peter Dinklage – two unlikely rappers. Anthony Joshua fought himself for Under Armour. Guinness served us the first black undercover … Continue reading Driving Imagination in Marketing
Out there
What I Think about the Super Bowl LIV Commercials
https://youtu.be/trfbpONj3dk This year, the Super Bowl had it all. The good, the um-what’s-going-on-here and the Aha-I-See-what-You-Did-There. For me, Mountain Dew definitely falls in the “What’s going on here” category. Perhaps, I just don’t understand it. That’s fine, I guess. From Jason Momoa literally shedding skin for Rocket Mortgage to Chrissy & John’s Genesis … Continue reading What I Think about the Super Bowl LIV Commercials
The Art of Storytelling in Branding and Marketing
Once upon a time in a land so far away, there lived a princess in a beautiful castle. If ever read a lot of childhood stories, you’d be very familiar with these particular kinds of beginning. Well, these kinds of stories mostly happen in Disney World and they almost always ended happily. In advertising, … Continue reading The Art of Storytelling in Branding and Marketing
this thing under your skin
“That Yellow Paw-paw na”, Chinwe said again. Chinwe was sitting with other girls in front of the SS2 block. They were talking about the new Junior student who wouldn’t do anything that wasn’t in the school curriculum. This included serving punishment, doing chores or running errands for seniors. It didn’t help that she was the … Continue reading this thing under your skin
Brother Seun (A Bankole Banjo Flash fiction)
She was on her knees, tears welled up in her eyes. "I am tired, Daddy. I want out." "No no my daughter. It is against the Word." "Daddy, which Word? Ehn, which Word? Seun wan kill me." "Kill bawo? Ki lo se?" "Daddy GO, o se bebe. Seun wants it every day. Na food?" "Ah. … Continue reading Brother Seun (A Bankole Banjo Flash fiction)
Taiwo Odumala's Blog 