Right in the thick of Covid, my friend Tega and I looked at what brands could be doing to further endear/engage consumers. We talked about the fact that everyone is now looking/moving to digital as the primary media of engagement and this is the time for brands to rethink their digital strategies (if they had … Continue reading Exciting Times for Content Creators
Out there
Driving Imagination in Marketing
In recent years, advertisers have turned to entertainment and social media in unlocking the best of marketing communications. Pepsi got the World Okurrr with Cardi B. Doritos staged a rap challenge between Morgan Freeman and Peter Dinklage – two unlikely rappers. Anthony Joshua fought himself for Under Armour. Guinness served us the first black undercover … Continue reading Driving Imagination in Marketing
What I Think about the Super Bowl LIV Commercials
https://youtu.be/trfbpONj3dk This year, the Super Bowl had it all. The good, the um-what’s-going-on-here and the Aha-I-See-what-You-Did-There. For me, Mountain Dew definitely falls in the “What’s going on here” category. Perhaps, I just don’t understand it. That’s fine, I guess. From Jason Momoa literally shedding skin for Rocket Mortgage to Chrissy & John’s Genesis … Continue reading What I Think about the Super Bowl LIV Commercials
The Art of Storytelling in Branding and Marketing
Once upon a time in a land so far away, there lived a princess in a beautiful castle. If ever read a lot of childhood stories, you’d be very familiar with these particular kinds of beginning. Well, these kinds of stories mostly happen in Disney World and they almost always ended happily. In advertising, … Continue reading The Art of Storytelling in Branding and Marketing
this thing under your skin
“That Yellow Paw-paw na”, Chinwe said again. Chinwe was sitting with other girls in front of the SS2 block. They were talking about the new Junior student who wouldn’t do anything that wasn’t in the school curriculum. This included serving punishment, doing chores or running errands for seniors. It didn’t help that she was the … Continue reading this thing under your skin