"How do you make Zobo?", asked my 5-year-old nephew as his curiosity once again got the better of him. This was last weekend when he (5) and my niece (1) visited for a few hours while I tried to answer all their questions. 5 had suggested some cartoons he'd like to watch and was negotiating … Continue reading Emerging Consumer Trends: How to Earn Consumer Trust More Authentically
Thoughts
Managing Social Media Criticism; A Short Guide for Brands
Social media criticism can escalate rapidly, often initiated by a customer's negative experience with a brand. Brands should respond calmly and empathetically, avoiding defensive tactics. Personalizing solutions is crucial to regain trust, especially among younger consumers. After addressing the issue, brands must analyze the situation to prevent future occurrences and improve.
Much ado about…books
The first time I visited a proper library was at my alma mater, Lagos State University, Ojo, in my first year of study as a student of English Literature. A few hours later, I was covered in hives. My face, hands, and ears got so large and itchy, that my eyes barely opened. Thankfully it … Continue reading Much ado about…books
something about the shower
There is something about the shower. I've heard people say they want to soak in a bath. Covered in flowers, scented candles lighting the bathroom. Some noise in the background to set the right mood, and a book in hand. I think they've just never found the magic of the shower. The shower is for … Continue reading something about the shower
Pricing as a Marketing Strategy – What You Need to Know when Pricing Your Product
Recently, I developed a 12-week digital marketing course for someone who was interested in taking their business online, and wanted to learn digital marketing in order to be successful online. In designing the training material, I realized that it would be an injustice to jump right into the digital tools (social media, email, and Google … Continue reading Pricing as a Marketing Strategy – What You Need to Know when Pricing Your Product
Taiwo Odumala's Blog 