Today's marketing is becoming more and more sales focused. Gone are days when advertising above the line is simply messaging with call to action to 'look out for us in a store near you' or 'call our number to learn more' and below-the-line activities have gone beyond event sponsorships and brand gifting as rewards for … Continue reading Measuring Return on Awareness in the Age of Data and Ad Performance
Thoughts
On Langholm Road
The day had started with music lulling me gently awake. Those were my best mornings - the ones that start with music. They usher in the day with the right energy. Simi's "By You" was playing off my bluetooth speakers. It reminded me of the days when love was a perfect fairytale. Days when there … Continue reading On Langholm Road
Of new found places and distant lands.
I started this post with the thought: What to write about when you don't know what to write about. The question is not what to write about, it's where to begin. So I did what many writers would do, write, sometimes without a destination. My mind has been in a lot of interesting places lately, … Continue reading Of new found places and distant lands.
Designing a brand from scratch – things marketing books may not tell you
The year was 2015. Maybe 2016. I wrote in a sheet of paper at my then advertising agency that I was going to be the chief marketing officer, EMEA for a multinational. Sometime in October 2021, I started a new role as a brand, marketing and communications lead for a UK food brand launching soon … Continue reading Designing a brand from scratch – things marketing books may not tell you
yours digitally, Nigerian youth.
"yours digitally, Nigerian youth" speaks from the perspective of a young Nigerian on realities around a social media ban and life in Africa's most populous country.
Taiwo Odumala's Blog 