https://youtu.be/trfbpONj3dk This year, the Super Bowl had it all. The good, the um-what’s-going-on-here and the Aha-I-See-what-You-Did-There. For me, Mountain Dew definitely falls in the “What’s going on here” category. Perhaps, I just don’t understand it. That’s fine, I guess. From Jason Momoa literally shedding skin for Rocket Mortgage to Chrissy & John’s Genesis … Continue reading What I Think about the Super Bowl LIV Commercials
Thoughts
Mister Man
Mister Man. Sometimes, I refuse. To tell you how good you are. Like Onigbagbe, I forget... how your words have watered me on hot harmattan days You can take it, I say, when I draw and draw and draw and draw from your patience... Onisuuru... that Well that seems so endless. I forget. Like Onigbagbe. … Continue reading Mister Man
The Art of Storytelling in Branding and Marketing
Once upon a time in a land so far away, there lived a princess in a beautiful castle. If ever read a lot of childhood stories, you’d be very familiar with these particular kinds of beginning. Well, these kinds of stories mostly happen in Disney World and they almost always ended happily. In advertising, … Continue reading The Art of Storytelling in Branding and Marketing