Social media criticism can escalate rapidly, often initiated by a customer's negative experience with a brand. Brands should respond calmly and empathetically, avoiding defensive tactics. Personalizing solutions is crucial to regain trust, especially among younger consumers. After addressing the issue, brands must analyze the situation to prevent future occurrences and improve.
making home a long way from home
One of the things I want to share this year is immigrant stories—the stories of those humans who left their homes miles and miles away for a new start, to build a dream or to give their kids a chance at better. The ones who came with suitcases and took the biggest risks of their … Continue reading making home a long way from home
Much ado about…books
The first time I visited a proper library was at my alma mater, Lagos State University, Ojo, in my first year of study as a student of English Literature. A few hours later, I was covered in hives. My face, hands, and ears got so large and itchy, that my eyes barely opened. Thankfully it … Continue reading Much ado about…books
Ọ̀pá Mósè
Ba Ba black sheep, Have you any wool? Yes sir! Yes sir! Three bags full. ********* It is that time of the year when the lights come out to play. Christmas is in a few days, and the new year in another week after that. The harmattan air has been playing hide-and-seek for a few … Continue reading Ọ̀pá Mósè
something about the shower
There is something about the shower. I've heard people say they want to soak in a bath. Covered in flowers, scented candles lighting the bathroom. Some noise in the background to set the right mood, and a book in hand. I think they've just never found the magic of the shower. The shower is for … Continue reading something about the shower