This talks about the business of creativity in a most relatable manner. Or at least, I think it does talk about it that way. Take a minute to read it and do share your thoughts.
Art
Driving Imagination in Marketing
In recent years, advertisers have turned to entertainment and social media in unlocking the best of marketing communications. Pepsi got the World Okurrr with Cardi B. Doritos staged a rap challenge between Morgan Freeman and Peter Dinklage – two unlikely rappers. Anthony Joshua fought himself for Under Armour. Guinness served us the first black undercover … Continue reading Driving Imagination in Marketing
The Art of Storytelling in Branding and Marketing
Once upon a time in a land so far away, there lived a princess in a beautiful castle. If ever read a lot of childhood stories, you’d be very familiar with these particular kinds of beginning. Well, these kinds of stories mostly happen in Disney World and they almost always ended happily. In advertising, … Continue reading The Art of Storytelling in Branding and Marketing