Social media criticism can escalate rapidly, often initiated by a customer's negative experience with a brand. Brands should respond calmly and empathetically, avoiding defensive tactics. Personalizing solutions is crucial to regain trust, especially among younger consumers. After addressing the issue, brands must analyze the situation to prevent future occurrences and improve.
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Managing Multiple Brand Accounts On Social Media
Managing Multiple Brand Accounts on Social Media. Backstory: LinkedIn prompted me to contribute to this topic, and then I ran out of characters in my contribution. So I thought, why not make this a more elaborate post, especially as these are things you wouldn't find in marketing books? 📣 Outside the obvious (defining social media … Continue reading Managing Multiple Brand Accounts On Social Media
Taiwo Odumala's Blog 