Building a brand is about "many meaningful small gestures." With this post, I talk about designing brands meaningfully and for longevity. I also draw a parallel to behaviour and consistency - a key for lasting brands. Enjoy and have a good week!
Branding
The Art of Storytelling in Branding and Marketing
Once upon a time in a land so far away, there lived a princess in a beautiful castle. If ever read a lot of childhood stories, you’d be very familiar with these particular kinds of beginning. Well, these kinds of stories mostly happen in Disney World and they almost always ended happily. In advertising, … Continue reading The Art of Storytelling in Branding and Marketing
Taiwo Odumala's Blog 