One of the first lessons in marketing is that the external environment dictates business strategy. The PESTLE analysis explains how the macro-environment can affect your organization and how to better position it for change in those fragile times. Right now, one of the biggest external shifts for Canadian businesses is the impact of the trade … Continue reading How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective
business
Standing on Business: Financial Planning for Self
Let's start the year with some accountability.For almost everyone in business and marketing, the start of the business year (Q1) is when budgets are reviewed, approved, or revisited, and the ball is set in motion to execute strategic annual projects and other business priorities. As individuals, most often we start the year with New Year … Continue reading Standing on Business: Financial Planning for Self
Ewa or ewa aganyin: The Business of Creativity.
This talks about the business of creativity in a most relatable manner. Or at least, I think it does talk about it that way. Take a minute to read it and do share your thoughts.
Driving Imagination in Marketing
In recent years, advertisers have turned to entertainment and social media in unlocking the best of marketing communications. Pepsi got the World Okurrr with Cardi B. Doritos staged a rap challenge between Morgan Freeman and Peter Dinklage – two unlikely rappers. Anthony Joshua fought himself for Under Armour. Guinness served us the first black undercover … Continue reading Driving Imagination in Marketing
open road
Open Road is about creating content and possibilities that abound when you stay borderless.
Taiwo Odumala's Blog 