With Love from Toronto

When Omoye was moving to Canada just under a year ago, she'd heard everything about relationships. "Men were scarce abroad", they'd said. "Guard your status and don't tell anyone except your HR about it", they'd said. There were so many Instagram posts saying the same thing. Men warning other men about girls abroad. Women warning … Continue reading With Love from Toronto

How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective

One of the first lessons in marketing is that the external environment dictates business strategy. The PESTLE analysis explains how the macro-environment can affect your organization and how to better position it for change in those fragile times. Right now, one of the biggest external shifts for Canadian businesses is the impact of the trade … Continue reading How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective