Building a brand is about "many meaningful small gestures." With this post, I talk about designing brands meaningfully and for longevity. I also draw a parallel to behaviour and consistency - a key for lasting brands. Enjoy and have a good week!
Consumer goods
Designing a brand from scratch – things marketing books may not tell you
The year was 2015. Maybe 2016. I wrote in a sheet of paper at my then advertising agency that I was going to be the chief marketing officer, EMEA for a multinational. Sometime in October 2021, I started a new role as a brand, marketing and communications lead for a UK food brand launching soon … Continue reading Designing a brand from scratch – things marketing books may not tell you
Taiwo Odumala's Blog 