This talks about the business of creativity in a most relatable manner. Or at least, I think it does talk about it that way. Take a minute to read it and do share your thoughts.
creativity
Exciting Times for Content Creators
Right in the thick of Covid, my friend Tega and I looked at what brands could be doing to further endear/engage consumers. We talked about the fact that everyone is now looking/moving to digital as the primary media of engagement and this is the time for brands to rethink their digital strategies (if they had … Continue reading Exciting Times for Content Creators
Driving Imagination in Marketing
In recent years, advertisers have turned to entertainment and social media in unlocking the best of marketing communications. Pepsi got the World Okurrr with Cardi B. Doritos staged a rap challenge between Morgan Freeman and Peter Dinklage – two unlikely rappers. Anthony Joshua fought himself for Under Armour. Guinness served us the first black undercover … Continue reading Driving Imagination in Marketing
Taiwo Odumala's Blog 