The year was 2015. Maybe 2016. I wrote in a sheet of paper at my then advertising agency that I was going to be the chief marketing officer, EMEA for a multinational. Sometime in October 2021, I started a new role as a brand, marketing and communications lead for a UK food brand launching soon … Continue reading Designing a brand from scratch – things marketing books may not tell you
Digital
Wahala Be Like Bicycle and an Emerging Creator Culture
Brands once dictated things, things like consumer trends, purchase behaviours, social culture, even digital speak among other things through comms. More recently and in the year 2020, consumers, creators, entertainers and skit makers have taken charge, leading, identifying and dictating the roles that brands should and must play regardless of whether they align with the … Continue reading Wahala Be Like Bicycle and an Emerging Creator Culture
How to Create Engaging Content on Social Media
This is an elaborate piece about creating engaging social media content. I've tried to summarise the steps, however I hope you understand that each step could take weeks at best, and months in the least. Enjoy! Even better, practise!
Exciting Times for Content Creators
Right in the thick of Covid, my friend Tega and I looked at what brands could be doing to further endear/engage consumers. We talked about the fact that everyone is now looking/moving to digital as the primary media of engagement and this is the time for brands to rethink their digital strategies (if they had … Continue reading Exciting Times for Content Creators
open road
Open Road is about creating content and possibilities that abound when you stay borderless.
Taiwo Odumala's Blog 