"How do you make Zobo?", asked my 5-year-old nephew as his curiosity once again got the better of him. This was last weekend when he (5) and my niece (1) visited for a few hours while I tried to answer all their questions. 5 had suggested some cartoons he'd like to watch and was negotiating … Continue reading Emerging Consumer Trends: How to Earn Consumer Trust More Authentically
Food
Occasion-Based Marketing: A Growing Trend
Before now, it's easy to think of occasions as special events. Perhaps, anniversaries that happen once in few months - a public holiday or a commemorative date. Or those moments that have us playing dress up. Like dinners, brunch, birthdays, anniversaries and special dates. In today's world and in the food and beverage category, occasions … Continue reading Occasion-Based Marketing: A Growing Trend
Ewa or ewa aganyin: The Business of Creativity.
This talks about the business of creativity in a most relatable manner. Or at least, I think it does talk about it that way. Take a minute to read it and do share your thoughts.
The Boy Almajiri
Yanju's day started with his bicycle. He rode it all the way to Ilupeju where his mother owns a small kiosk. He helped her get ready everyday before he goes to school. Today was no different. As he rode in the early morning traffic, he steered expertly away from motorists most of whom were already … Continue reading The Boy Almajiri
Strange Bus Fellows, Food and Love in Traffic
Throwing back this Wednesday... So I was on the notorious Lagos-Ibadan express-way some years ago trying to make it to my cousin's wedding in time. Alas, the road had another plan in mind. The traffic was mind-numbing. All the while, Olamide's "Yemi my lover" kept playing in my head. I don't mean, earbuds-music-playing. I mean … Continue reading Strange Bus Fellows, Food and Love in Traffic
Taiwo Odumala's Blog 