Social media criticism can escalate rapidly, often initiated by a customer's negative experience with a brand. Brands should respond calmly and empathetically, avoiding defensive tactics. Personalizing solutions is crucial to regain trust, especially among younger consumers. After addressing the issue, brands must analyze the situation to prevent future occurrences and improve.
Social media
Occasion-Based Marketing: A Growing Trend
Before now, it's easy to think of occasions as special events. Perhaps, anniversaries that happen once in few months - a public holiday or a commemorative date. Or those moments that have us playing dress up. Like dinners, brunch, birthdays, anniversaries and special dates. In today's world and in the food and beverage category, occasions … Continue reading Occasion-Based Marketing: A Growing Trend
Privacy, Consent and Social Media
Privacy and consent have always been grey areas especially on social media. How do creators then navigate the landmines while still creating engaging content? Find out here.
Is it influence or is it an ad?
"Is it influence or is it an ad?" attempts to shed some light into what qualifies as an ad or influence especially when brands use powerful social media actors today called influencers.
How to Create Engaging Content on Social Media
This is an elaborate piece about creating engaging social media content. I've tried to summarise the steps, however I hope you understand that each step could take weeks at best, and months in the least. Enjoy! Even better, practise!
Taiwo Odumala's Blog 