One of the first lessons in marketing is that the external environment dictates business strategy. The PESTLE analysis explains how the macro-environment can affect your organization and how to better position it for change in those fragile times. Right now, one of the biggest external shifts for Canadian businesses is the impact of the trade … Continue reading How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective
Opinion
Emerging Consumer Trends: How to Earn Consumer Trust More Authentically
"How do you make Zobo?", asked my 5-year-old nephew as his curiosity once again got the better of him. This was last weekend when he (5) and my niece (1) visited for a few hours while I tried to answer all their questions. 5 had suggested some cartoons he'd like to watch and was negotiating … Continue reading Emerging Consumer Trends: How to Earn Consumer Trust More Authentically
Managing Social Media Criticism; A Short Guide for Brands
Social media criticism can escalate rapidly, often initiated by a customer's negative experience with a brand. Brands should respond calmly and empathetically, avoiding defensive tactics. Personalizing solutions is crucial to regain trust, especially among younger consumers. After addressing the issue, brands must analyze the situation to prevent future occurrences and improve.
Much ado about…books
The first time I visited a proper library was at my alma mater, Lagos State University, Ojo, in my first year of study as a student of English Literature. A few hours later, I was covered in hives. My face, hands, and ears got so large and itchy, that my eyes barely opened. Thankfully it … Continue reading Much ado about…books
Standing on Business: Financial Planning for Self
Let's start the year with some accountability.For almost everyone in business and marketing, the start of the business year (Q1) is when budgets are reviewed, approved, or revisited, and the ball is set in motion to execute strategic annual projects and other business priorities. As individuals, most often we start the year with New Year … Continue reading Standing on Business: Financial Planning for Self
Taiwo Odumala's Blog 