Brands once dictated things, things like consumer trends, purchase behaviours, social culture, even digital speak among other things through comms. More recently and in the year 2020, consumers, creators, entertainers and skit makers have taken charge, leading, identifying and dictating the roles that brands should and must play regardless of whether they align with the … Continue reading Wahala Be Like Bicycle and an Emerging Creator Culture
Out there
Is it influence or is it an ad?
"Is it influence or is it an ad?" attempts to shed some light into what qualifies as an ad or influence especially when brands use powerful social media actors today called influencers.
Ewa or ewa aganyin: The Business of Creativity.
This talks about the business of creativity in a most relatable manner. Or at least, I think it does talk about it that way. Take a minute to read it and do share your thoughts.
How to Create Engaging Content on Social Media
This is an elaborate piece about creating engaging social media content. I've tried to summarise the steps, however I hope you understand that each step could take weeks at best, and months in the least. Enjoy! Even better, practise!
Exciting Times for Content Creators
Right in the thick of Covid, my friend Tega and I looked at what brands could be doing to further endear/engage consumers. We talked about the fact that everyone is now looking/moving to digital as the primary media of engagement and this is the time for brands to rethink their digital strategies (if they had … Continue reading Exciting Times for Content Creators
Taiwo Odumala's Blog 